Photography by MARK SQUIRES
On Friday night at the Bowery Hotel, music fans, fashion types, and downtown scenemakers alike gathered to celebrate the launch of a project several years in the making—a new record label and collective, named Ingrid, co-founded by Swedish musicians Lykke Li, Miike Snow, Peter Bjorn and John, and Teddybears, along with fellow exports from their Scandinavian homeland. The event, which included a brief, magnetic performance by Lykke Li and members of Miike Snow followed by a silent screening of works by Ingmar Bergman, commemorated the group’s first release—a fifteen-track, genre-spanning compilation of sometimes folksy, often electro-driven songs submitted by each of the members of the collective in turn.
“It all came together in this secret little place in Stockholm,” explained Lykke Li a few hours before the party, of the origins of the collaboration. “It’s a space where all the fallen stars and rock stars and lunatics gather, and we would go there when we came back to the city after touring—with all the excess adrenaline left from being on the road and not living up to the expectations of the commercial world.”
These feelings of displacement eventually gave rise to a desire to create an alternative, less market-dependent creative space, which came to vivid life last night—amidst a very crowded, whiskey-buzzed room of supporters—as Ingrid. “This is the first release and every artist could just give whatever they wanted to give,” said Lykke Li. “There are no rules, so whatever you feel like sharing, you have a space to share it.”
“We’re trying to preserve our soul,” Lykke Li explained, “in contradiction to the world out there.”
For more information, please visit INGRD.com.