ALEXA CHUNG FOR AG


British TV personality, model, and author Alexa Chung’s laid-back tomboy look has inspired yet another collaboration, this time with global denim and lifestyle brand AG Jeans. Chung has described the twenty-piece collection, named Alexa Chung for AG, as “the missing pieces of my dream denim wardrobe,” which include perfectly cut mod dresses, button-up miniskirts, high-waisted jeans, and overalls in a variety of vintage washes, keeping in line with Chung’s signature late Sixties-early Seventies æsthetic. The collection also includes perfect-fit tees, an embroidered denim shirt, as well as sweaters bearing the phrase “J’ai du vague à l’âme,” (loosely, “I have melancholy”).

The campaign, shot by Angelo Pennetta and styled and modeled by Chung herself, captures the effortless, vintage feel of the collection against a dreamy Los Angeles backdrop. Fittingly, Chung collaborated with director Gia Coppola and producer Dev Hynes on a video promoting the collection, in which she performs a karaoke rendition of—what else?—Stevie Nicks’ “Blue Denim.”

Alexa Chung for AG is available starting today at AG Jeans stores and online at AGJeans.com.

Yasmin Tayag is an editor, writer, and musician in New York. She is also the co-founder of SciArt Center.

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