ONLINE EXCLUSIVE: ASHLEY LLOYD


The term “millinery” can evoke images of stuffy royals sitting down to high tea, but the association could not be further from milliner Ashley Lloyd’s creations. You would be unlikely to spot one of Lloyd’s fantastical headpieces, fashioned from feathers, flowers, bones, and horns, perched atop the head of a guest at the royal wedding. Instead, you will find them on the pages of W, Vogue, and Vanity Fair, adorning such members of the fashion aristocracy as Kate Moss and Lady Gaga. Intricate, elaborate, and often embodying a dark romanticism, Lloyd’s designs steal the show in every editorial they are featured in.

Lloyd’s surrealistic vision ideally suits her medium, but she did not always aspire to become a hat-maker. Up until 2008, when she impulsively responded to a Craigslist post by a Brooklyn-based milliner seeking an intern, Lloyd had intended to channel her fine arts background into painting. “She taught me everything she knew about the traditional art of millinery,” Lloyd says, a craft that is tricky to learn given the limited programs available in North America. “I count myself very fortunate to have been taught on such a personal level.” She soon began constructing her own designs, the first of which she wore on her twenty-first birthday. Lloyd’s æsthetic took shape intuitively. “I remember constructing a hat from part of a pheasant pelt and making [the wings] go straight up,” Lloyd recalls. When her mentor remarked that no one would ever buy such a bizarre creation, Lloyd knew she was on to something. “I realized there was so much unexplored potential in the millinery realm,” she says. “From then on it became my mode of expression—my art.”

Charming origin story aside, Lloyd is secretive about her creative process. Though she begins each piece as any traditional milliner would: with hat felt, a hat head, and a steam, she is reluctant to reveal what happens next in her Sunnyside, Queens, studio. Some of the magic is in the materials, which she sources humanely online or on trips home to Florida. If her friends come across an oddity they think the designer might appreciate, they pick it up, though it is hard to imagine one often stumbles upon the deer hooves and bear teeth she favors by accident.

Evident in the fact that her mentor found her early creations unpalatable, Lloyd’s designs are not for everyone. “A bold lady unafraid of standing apart from the herd,” is who she envisions being drawn to her pieces. “Someone that doesn’t care that all eyes are going to be on her.” With aspirations to continue developing her namesake brand as well as exploring collaborative opportunities with likeminded fashion designers, it seems as though Lloyd’s herd of fashionable exhibitionists is only going to grow.

For more information, please visit AshleyDLloyd.com. Styling by Dwight Reeves. Makeup by Misuzu Miyake using MAC. Hair by Yukiko Tajima. Model: Jenna Walpole at New York Model Management. Photographer’s assistant: Stephanie Segura. Special thanks to Fast Ashleys Studio, Brooklyn.

Born and raised in Toronto, Allyson Shiffman discovered her passion for writing while studying abroad in Stockholm. She now lives and works in New York, where she frequently contributes to publications such as Interview, BULLETT, and EXIT. In her spare time, she drinks whiskey, engages in philosophical debates, and complains about mainstream culture.

Nadya Wasylko is a New York-based fashion and portrait photographer. A Ukrainian-American, raised in the Czech Republic, Hungary, Ukraine, Switzerland, and Canada, her international upbringing is a strong part of her visual vocabulary. She cut her teeth as a photo assistant in London before moving on to take a bite out of the Big Apple. Her photographs have been featured in New York Magazine, T: Magazine, and Dazed & Confused.

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Left: Headpiece by Ashley Lloyd. Dress by Viktor & Rolf. Right: Headpiece by Ashley Lloyd. All clothing by Sonia Rykiel.

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