Glaswegian fashion designer Graeme Armour graduated with a Masters in Womenswear from Central Saint Martins, and worked under designer Alexander McQueen before launching his own line. Since venturing out to design his own collection of womenswear, Armour has made his mark on young fashion by designing looks that blend elements of the designer’s Scottish upbringing with brave forays into futurism, as well as textural reinterpretations of classic silhouettes. Here, we speak to Armour about the past, present and future of fashion design.
Alastair McKimm: When did you first become interested in fashion?
Graeme Armour: It’s unknown to me but at a young age I was always interested in how people dressed.
AM: What is your design background?
GA: I studied an MA at Central Saint Martins and worked at Alexander McQueen.
AM: Where do you seek inspiration?
GA: I think it evolves. I start off with a shape like a curve or swirl and then it develops into something else and begins to form a concept. This season evolves from listening to an old seventies rock band called Free, and a song called “Fire and Water.” We started to look at fire, flames, hells angels, rockers, and then at the sea, where the jellyfish concept began.
AM: What are your opinions on originality in fashion?
GA: All fashion has been created already; hence we have so many “non-designer” designers. It seems like anyone can become a designer these days. I think it’s about creating a whole image and believe true originality will always shine through.
AM: Do you relate your life experiences to your design work?
GA: I think the jellyfish reference may be a cry out for a holiday. I haven’t been on one for seven years!
AM: Who has been the biggest support in your design career?
GA: My trusted mum. When I was young she used to buy what I suggested to encourage me, and then she would never wear it.
AM: How do you see the future of independent designers?
GA: I think, in London especially, we are always on the lookout for new, new, new. Recent graduates who have no experience won’t learn to use opportunities as wisely. It takes time to learn everything. I think what we need to do is focus and nurture the talent we have already rather than looking for a new star every season. We need to develop a strong individual brand image that stands alone from New York, Milan and Paris, this will all help independent designers grow as long as they all have good price points and a strong target market.
AM: How do you measure success?
GA: If I can afford seamstresses or not!
AM: What was the last art show you went to?
GA: I went to my friends Sarah Strangs’ Private View. her work is really interesting and looks into issues of human rights.
AM: What was the last track you listened to?
GA: “Small Hours” by The White Birch.
AM: What was the last gig you went to?
GA: Bryan Ferry at The Double Club.
AM: What was the last film you watched?
GA: The 1984 film “What Have I Done To Deserve This” by Pedro Almodovar.
Photographer: Amy Troost
Stylist: Alastair McKimm
Hair: Bok-Hee / Streeters
Make Up: Sil Bruinsma / Streeters
Model: Meg McGabe / Marilyn
Stylist Assistants: Zara Zachrisson & Michael Vendola
www.graemearmour.com