In collaboration with the award-winning, London-based retail design agency Campaign, 3.1 Phillip Lim has unveiled a brand-new New York City flagship boutique to house the designer’s entire women’s, men’s, and accessories collections.
Located on 48 Great Jones Street in the NoHo district of Manhattan, the newly developed retail concept store, which opened last week with a stunning performance by Banks, defines pragmatic luxury. An extension of Lim’s own design studio, the space is both contemporary and classic, featuring unexpected materials, layered geometric forms, and vintage furniture personally chosen by the designer himself.