At a time when music discovery has become algorithmic, the Radiooooo app offers something rare: excitement. With exceptional curation combined with a unique organization, it might be the most engrossing music service on the market. Radiooooo will appeal most to people who enjoy discovering hidden gems, uncommon or obscure music that was lost over time. As an artist and DJ, founder Benjamin Moreau recognized that people were receptive to all types of music from around the world. “From the beginning, I made people dance to exotic foreign music—they just don’t notice in a club that they are dancing to a Spanish or Kazakh song,” he explains. “People do not have time or interest in global music because they just don’t know it.”
Radiooooo was originally based simply on “an intuition” for a service that reduced the amount of choices people would have to make. You simply choose a decade between 1900 and now, a country, and a mood (Slow, Fast, or Weird). A ‘Taxi’ mode combines countries and decades to create a mixed radio station, but the options end there; you can’t skip tracks in any way other than changing the core three options, encouraging further exploration.
What’s most surprising is how engaging the platform is, especially when compared to the discovery features larger services tout, thanks to the enthusiasm of the various contributors looking to share rare tunes—“We collect collectors,” Moreau explains—along with an intense selection process. “It is very difficult to explain why a track is accepted or not, but usually we accept tracks when we are directly and emotionally touched by it, when it talks to our heart, when the hair rises on our skin,” Moreau says. Major streaming services are both practical and robust, but none have captured the sheer joy of music like Radiooooo. “Sometimes a track just makes us laugh, sometimes the quality of the production is beautiful, sometimes we are just surprised,” Moreau explains, “but each time we try to keep in mind that we must only accept tracks we consider real treasures.” In that, Radiooooo is nothing short of a trove.
For more information, please visit Radiooooo.com.