A denim line can be a venal move, a profit-focused ploy at padding the bottom line with little thought for design or details. But for Robert Geller, who launches his new denim collection this Spring, jeans are a core part of his eponymous label’s DNA, and they have been for years. “In 2009, I won the CFDA/GQ Best New Menswear Designer award, and as part of winning it, I was able to do a collaboration with Levi’s,” he explains. “I flew out to San Francisco a few times and really spent time with them going through the archives and learning a lot about denim and washes and all of that, and that really opened my eyes to the possibilities of denim.”
