Melvin Majors remembers every face he has ever served and only needs four hours of sleep a night. With his alert eyes, soft smile, and shining cheeks, he is a living advertisement for the organic lifestyle. Though he can expound on all the physiological benefits of organic juicing, what keeps the customers coming back is the additional emotional benefits of his juices. “I throw some of my true Southern-roots spirit in there, which makes it more energizing, more electric,” he says.