SURF THE WEBSTER


The city of Miami has many faces: Art Basel outpost, Havana-in-exile, the endless stretch of tanned and toned bodies that is South Beach. Now The Webster introduces a new identity: surf mecca. Starting today, the luxury boutique on Collins–best known for its selection of Margiela, Viktor & Rolf, and Balenciaga–transforms its ground floor into “Surf the Webster,” a pop-up shop selling boards, suits, books, and other surf-inspired paraphernalia in an attempt to bring a slice of California to the Atlantic. Ten percent of all proceeds are earmarked for the Surfrider Foundation, an international organization dedicated to stewardship of the planet’s oceans that is a partner in “Surf the Webster.” In this self-proclaimed one-stop shop, boards from Baron Wells and swimwear by Tori Praver sit among prints by pro-surfer–turned–photographer Daniel Fuller. Running through the end of August, the space, decorated with vintage boards and photographs of international surfers, aims to pry Miamians off of their rollerblades on onto the fiberglass. To that end, the Webster is hosting a series of lectures and panels on the sport and its heritage, offering neophytes the chance to catch up on their history. Actual surfing on Miami’s notoriously petite waves, however, is for true believers only.

“Surf the Webster” at the Webster, 1220 Collins Avenue, Miami Beach, through August 31

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