“We’re building a hotel basically for our own demographic,” first-time hotelier Sam Gelin conveys about his new property, Made, set to open in New York’s NoMad neighborhood later this year. “We want something with character, we want something with personality, we want something where we’re not just another guest. We want to feel like we’re coming home.”

Gelin’s fresh perspective necessitates a new approach to the hotel concept, and allows him to forgo trite industry standards so as to meet the demands of increasingly savvy consumers. Designed with Studio MAI, the æsthetic favors the new creative class that Gelin and his peers belong to, with an acute attention to the details they are fervently aware of. The materials they source are a focal point: carved stone, Japanese hand-painted tiles, oak wood, and anodized bronze might suggest an industrial setting, but are layered in a way that creates a warm, textured feeling throughout the hotel.

The space itself was built around the idea of community. An indoor/outdoor cellar connects the hotel with the sidewalk, where passersby can directly access one of the restaurants—headed by Greg Proechel (formerly of Le Turtle)—and on the rooftop there’s a bar with one of the best views of the Empire State Building in the city. On the main floor, there’s a coffee shop that turns into a wine bar at night, centered on a large communal table. It evokes the humble elegance of a well-designed home, while still encouraging day-to-night socialization. Though many creatives have recently turned to private clubs to congregate, Gelin sees more potential in openness. “I want this space to feel really inclusive,” he says. “It’s when I remove those social barriers that we can have really interesting interactions. You’d be surprised what level of creativity comes out of this space when we don’t limit ourselves to a specific category of individual or specific industry.”

Made Hotel opens September 1 at 44 West 29th Street, New York. For more information, please visit

MADE_Coffee Shop

  • Share