CARAVANA MONTAECRISTO
Just before New Year’s, our friends from the Mexico-based fashion label Hacienda Montaecristo took the pop-up store concept to a whole new level by setting up a safari tent across the road from Coqui Coqui, our favorite hotel in Tulum, to house what they call Caravana Montaecristo. The Italian-born founders and friends Francesca Bonato and Jack Ravagnan are displaying their locally-produced collection of scarves, bags, and necklaces in an environment that recalls old-world traveling, predating JetBlue and a shaky rental car on the Carretera Federal 307. This is about traveling as a lifestyle, the idea that home is everywhere, says Bonato. The pieces and the whole atmosphere are so non-fashion that of course the whole fashion world will love it.
Caravana Montaecristo (The Tent) is open through June at Carretera Tulum Ruinas Boca Paila KM 7.5 (in front of Coqui Coqui Residence&Spa).