- Natalia Spotts
JW ANDERSON WORKSHOP
Shoreditch, London, is now home to the designer JW Anderson’s first workshop, a conceptual platform built on the idea of collaboration. It is neither a flagship store nor a pop-up shop, but a retail space with rotating installations in conjunction with other artists, musicians, photographers, and publishers. Each month, the space changes concepts, providing a specialized browsing experience every visit. “It’s more about a unique experience. Each time you go into the store, you are able to get a different element, as well as being able to get a part of the collection that we do not stock anywhere else in the world,” explains Anderson.
The workshop’s first collaborator is publisher Luis Venegas, with whom Anderson created a limited-edition photography publication. “I have followed him since the very beginning,” says Anderson of Venegas. “I think he’s an incredibly talented publisher and I have always wanted to be able to do a project with him. We’ve been very lucky to create this amazing publication.” The opening workshop interior also features a color spectrum representing “what all the colors of the world are” and the idea that “everything has to operate with them.”
Currently, as with his ever-innovative runway designs, Anderson is focused on experimentation, with the possibility of a final installation in the future. “Where we are now as a brand, I do not feel a full retail space is right,” he says. “I feel it’s about experimenting to come up with a final concept. It’s about trying to work out what the customer wants.”
JW Anderson is now open at 100 Shoreditch High Street.
- Natalia Spotts